Page 105 - BCCGA Best Practices Version 3.0

104 British Columbia Common Ground Alliance
Education and promotional materials need to be as effective as possible. Try to
structure all crucial messages in a compelling, interesting, and memorable way.
To fully connect with the audience, consider these common presentation
features:
Ÿ Timing of the event, as some audiences are more alert or prefer morning
sessions as opposed to other times of the day or evening
Ÿ A complimentary meal in conjunction with the education session adds to
the social or networking aspect of the event
Ÿ Guest speakers help grab the attention of the audience
Ÿ Visuals, such as videos, are effective education tools
Ÿ A well-packaged presentation is effective at contractor and trade shows, and
Ÿ Use of a variety of mediums is effective in training presentations (combine
visuals, hands-on, and interactive methods)
7-2 DEVELOP AND USE A MARKETING PLAN
PRACTICE STATEMENT: Develop a marketing plan that will take into account
the training needs of the targeted audience, available resources,
communications media outlets, and timeframes.
PRACTICE DESCRIPTION: A marketing plan enables better implementation,
control and continuity of advertising and promotional strategies, and ensures
the most effective and efficient use of resources. A comprehensive strategic
plan focuses on setting realistic goals and on allocating sufficient resources
required to achieve those goals within specified timeframes. It also
accommodates the need to track and analyze results.
7-3 PRACTICE GOOD PROJECT MANAGEMENT
PRACTICE STATEMENT: Use good project management practices when
executing the marketing plan.
PRACTICE DESCRIPTION: Good project management is essential to the
success of the marketing plan. Establish a process/step-wise set of actions that
clearly outlines:
Ÿ Who needs to be involved
Ÿ What is to be achieved in terms of sub-tasks and the overall goal