Page 106 - BCCGA Best Practices Version 3.0

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Ÿ When the various tasks and assignments need to be completed, and
Ÿ How the awareness campaign or project should be done
Identify resource requirements (time, people, and money) for each task and
goal along the way, and how resources will be managed. Have a timeline, and
stick with it. Track outcomes and trends for post-completion auditing, which is
important for process improvements.
7-4 CREATE A DAMAGE PREVENTION MESSAGE THAT “STICKS”
PRACTICE STATEMENT: When promoting damage prevention, create a
message that will “stick.”
PRACTICE DESCRIPTION: Create a message that is memorable by using
creative material, such as visuals, props, and sound clips. Deliver the message in
a unique venue or setting with an engaging presenter.
The message should incite action. The objective is to put new behaviours into
practice quickly and easily. The message should “stick” with the audience long
after leaving the session.
7-5 PROMOTE THE DAMAGE PREVENTION MESSAGE
PRACTICE STATEMENT: Promote the damage prevention message by finding
creative ways to persuade the target audience to a) listen attentively to the
message, b) retain the message, and c) alter behaviour because of the message.
PRACTICE DESCRIPTION: A solid advertising campaign can be effective at
securing the attention of a broader audience. Promoting the damage
prevention message can be done through a variety of means and media.
Targeted mailings involve pin-pointing a specific message to a particular group
or groups of recipients (based on specific geographical area, market sector, or
demographics). Other examples of media include newspaper advertising, trade
journal ads, brochures handed out at trade shows, event sponsorships, transit
system signs, sponsorship of news and weather reports ("this segment brought
to you by …"), radio, television, and internet educational messages.
Where possible, take advantage of free media sources, such as public service
Best Practices Version 3.0