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emergency responders, and media outlets, are also important for promoting
damage prevention.
7-7 MEASURE RESULTS AND USE THEM TO IMPROVE
PRACTICE STATEMENT: Critically review the results and outcomes of the
various initiatives. The purpose of a review is to determine successes and
failures, followed by continuous program improvement to implement any
lessons learned.
PRACTICE DESCRIPTION: A review of the marketing plan assists in
establishing the framework for future plans. The review can entail the following
practices:
Ÿ Gauge audience response to structured training, familiarization and
awareness initiatives
Ÿ Survey recipients (via direct mail, telephone, etc.) to determine if
behaviours have changed, and to what extent
Ÿ Quantify the change in behaviour by reviewing damage statistics and
identifying if event, frequency, and cost impacts have changed, and
Ÿ Identify and address the gaps in the damage prevention program to
establish a practice of continuous improvement
Aspects of the marketing plan that are effective can be enhanced and further
utilized. As well, aspects that are less effective can be improved or abandoned.
Furthermore, additional training needs can be established.
Best Practices Version 3.0